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Free event: growing a business - marketing and advertising

5 October 2015

Date: 18th November 2015
Time: 18:00-20:30
Location: ICAEW, Chartered Accountants' Hall
Moorgate Place
London EC2R 6EA

Event information

Hear from a range of speakers on how marketing can help assist business growth, followed by the opportunity to share ideas and opportunities during a networking session.

Emma Jones, CEO of Enterprise Nation, brings her personal experience to the event and will speak on routes to growing a business including selling to government and expanding overseas. The experience of starting, growing and selling a business from a home base gave Emma the idea for Enterprise Nation which was launched in 2006 as the home business website.

Tom Lewis, FD of IPA, introduces research on bridging the FD’s rational approach to growing a business through increasing sales and the emotional approach of building brand awareness from the marketing team. He will present research showing that businesses investing more in the emotional approach do better in the longer term and discuss ascertaining value for money in promotional spending.

Moneycorp’s Business Innovation team takes a look at how marketing trends and innovation goes hand in hand to grow any business. How it is important to understand the demographics and your target audience in your campaigns whilst innovating new solutions.

This event is free to all and will be of particular interest to those looking to grow their business and those advising fledgling businesses.

Registration will be from 17:30 for a 18:00 start. The presentations will end at 19:30, followed by a light buffet and networking.

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