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It's a YES! - The unification of the NAG and BJA will go ahead

17 June 2015

  The NAJ will be the result of the unification of the National Association of Goldsmiths (N.A.G.) and the British Jewellers' Association (BJA). Members of both Associations cast their votes in support of bringing the industry giants together to create one coherent and authoritative voice for both retailers and their customers.

The NAG/BJA unification working party was instrumental in formulating a comprehensive proposal for the unification of the two associations. The NAJ will represent over 2,000 businesses and will strengthen the provision of education, training and lobbying government with a clear vision on raising standards.

The NAJ will create a strong brand identity that will be recognised by consumers as a mark of excellence, focusing on increasing consumer confidence in the purchase of jewellery and creating a robust Code of Practice that all members will be expected to abide by.

Andrew Hinds, Chairman of National Association of Goldsmiths said: “I am delighted that we have received the endorsement of our members to complete the merger and I am excited about the future that both of our associations now have as part of a stronger body which speaks for the whole industry.  I am confident that our members will see the benefits that we have promised and that even more will follow.  We want to work with everyone involved in the wider jewellery trade to ensure that we build on our long and successful history to provide a future in which all types of businesses can both survive and thrive.”

Gary Wroe, Chairman of the British Jewellers’ Association added: “With the unification of both Associations, I am incredibly positive about the Association's potential. Combining the knowledge and expertise from both Associations, I am confident that the NAJ will have an invaluable influence on the jewellery industry, improving brand identity, ensuring the maximum consumer confidence and ultimately creating an Association that our members can be proud of.”

Kate Owen President of the British Allied Trades Federation (BATF) commented: “The future looks very positive with the 250 years of combined history and experience of the two associations underpinned by the Federations’ commitment to facilitate this historic moment for the future of the jewellery Industry.”

The undertaking of the legal, commercial and administrative processes will now be put into place and further information on the NAJ will be given as soon as it becomes available.



About The National Association of Goldsmiths

The National Association of Goldsmiths (N.A.G.) was established in 1894 as a membership organisation, designed to serve and support the jewellery industry of Great Britain and Ireland.

The N.A.G. promotes the highest professional standards amongst its membership to inspire consumer confidence and to enhance the reputation of its members. We support members in the most vital aspects of running a jeweller’s shop - from dispute resolution to customer services maximisation, staff education and management efficiency.

We work on behalf of our members to protect and enhance their reputation by lobbying Government on issues affecting the trade and raising the profile of the industry within the media. Our work extends to collaborating with the Responsible Jewellery Council (RJC) and The World Jewellery Confederation (CIBJO) on schemes to ensure the ethical sourcing of precious metals and gems through the Kimberley Process and the UK Jewellery Industry Ethics Committee which the NAG is a founding member.

Additional benefits of being a member include discounted access to the best education programme in the country for retail jewellers and free access to our legal helpline.

Media Contact

Jenni Livesley

Context Public Relations

01625 511966


About The British Jewellers’ Association

The British Jewellers’ Association is the largest UK trade body incorporating the whole of the jewellery and silverware supply chain.  Its present membership of 1180 includes manufactures, designers, suppliers, distributors, importers and bullion dealers alongside wholesalers and many different types of retailers. As a dynamic business it caters for the diverse needs of its very broad membership with specially selected ranges of targeted services and benefits. The BJA holds an annual awards event to highlight, promote and reward its members.

The BJA has long been a forerunner in the field of business ethics, working closely with the UK government to facilitate the introduction of the Kimberley Process and joining the ‘Responsible Jewellery Council’ at its inception. Additionally for many years all BJA members have been asked to sign up to and abide by a ‘Code of Ethics’. The BJA prides itself on having representatives on all relevant national and international committees relating to the Jewellery Industry.

For further information contact

Lindsey Straughton

BJA PR & Marketing Manager

0121 2371112 or 07767 770857

It's a YES! - The unification of the NAG and BJA will go ahead

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