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British Jewellery & Giftware International member Stitch & Story talk to the BBC

28 April 2020

Whilst for many businesses, coronavirus has caused much disruption, but amid all this uncertainty some companies are determined to deliver and succeed.

BJGI member Stitch & Story told the BBC on how a "kitchen-table start-up" is now a business that is booming during the coronavirus pandemic.

Stitch & Story is an online crafts firm with just 11 full-time employees, selling materials and providing tutorials for people who want to learn how to knit and crochet.

It has seen huge growth in recent weeks.

Co-founder Jennifer Lam told the BBC that she and her business partner, Jen Hoang, started the business seven years ago with the aim of inspiring a new generation of millennials to learn knitting and crocheting skills.

"When we started, crafting was seen as really old-fashioned and people just didn't understand how to do it," she said.

But now, especially with so many people on lockdown, interest has soared.

"Sales are surging, up massively. We had an 800% increase in March alone compared to the same period last year," she said.

"It's just something that's perfect to do now. So many people are sick of working on screens and being on their phones all the time. Crafting is seen as a break from that.

"It's just so rewarding to make something from scratch."

See the full article here

British Jewellery & Giftware International member Stitch & Story talk to the BBC

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