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Emma Hayward Biography

Store Operations Director, Signet Jewelers


 Emma has retail experience spanning over 20 years, she graduated from Southampton University in 1993 with a 2:1 BSC in Social Sciences. Emma went on to join the graduate Management Programme with WH Smith where she remained for over 10 years, rising to the position of District Manager and followed this with a move to Tesco Express to undertake the same role running 14 stores in Essex & East Anglia.

After being approached in  2005 Emma joined Signet Jewelers as the Regional Manager for H Samuel South. During Emma's 10 years at Signet Jewelers she has held a variety of positions including Head of Store Operations and now Store Operations Director. In Emma's current role she has responsibility for over 500 stores trading in both the UK & Eire. They trade under a number of brand names HSamuel, Ernest Jones, Ernest Jones Outlet Collection, Leslie Davis & our newest store Sterling Jewelers situated in Bicester Outlet Village. Emma also has responsibility for the Jewellery & Watch Repair Business & Store Development.  

Emma Hayward